Episode 15

Against all odds – Two Brits unite travel industry voices for Nordic tourism|Paul Wagner & Andy Fairburn, Founders – Nordic Tourism Collective

Andy Fairburn & Paul Wagner

Two charming London based Brits, Paul Wagner and Andy Fairburn, have a long track record in working with Nordic travel and tourism. Their interest and passion for the Nordic Region inspired them, in early 2019, to establish the Nordic Tourism Collective (NTC). It is a collaborative tourism membership network connecting Nordic travel and tourism suppliers with international buyers worldwide. The aim of the NTC  is to have a united voice in the region on key tourism issues such as sustainability and over-tourism. 

How have they managed to get the Nordic travel industry in all 5 Nordic countries on board and to invest in their venture? We discuss their experiences in doing business with Nordics and the similarities and differences between all 5 Nordic cultures. Paul and Andy also discuss opportunities the Nordic region offers for travel and tourism and how they see the future of tourism in this region in the “new normal world”.

You will learn from Paul and Andy how to  

  • make your passion and interest your business reality  
  • build credibility and trust among Nordic stakeholders
  • collaborate with different Nordic cultures 

Follow Nordic Tourism Collective

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Published by Satu Raunola-Spencer

Satu (alias Finnsydney) is a Nordic born Sydneysider. She is passionate about making the world a better place, using common sense, sustainability and practical processes in business and everyday life. She is an entrepreneurial marketing and communications leader focusing on innovation. Satu has extensive global travel and tourism industry know-how and networks. Her love of family, travel, design, yoga, running and healthy lifestyle keeps her busy. Satu is always ready talk about education, science , culture, design and of course, Finland!

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