Episode 18

Building an award winning niche market destination | Christina Guggenberger, Co-Founder at StockholmLGBT

Christina Guggenberger, Co-Founder StockholmLGBT

How do you build an award winning  travel destination for a niche segment? My guest Christina Guggenberger, the Co-Founder of StockholmLGBT, has 25+ years experience in creating successful award winning marketing campaigns for Stockholm.  Stockholm today is a very successful all year around destination. Her recent project Stockholm LGBT is based on a network of the city’s rainbow family of LGBT friendly travel businesses.

Christina talks about how they first developed Stockholm into a gay friendly destination and then into a LGBT friendly destination. This was done by  investigating and keeping up with the latest niche, travel and tourism trends. She talks about how they have required new understanding, strong partnerships, learned how to pivot quickly for optimal results, particularly during COVID.

You will learn from Christina

  • How to build an award winning niche destination marketing campaign 
  • How to build strong partnerships in destination marketing 
  • What have been the winning strategies for Stockholm to make it one of the most diverse and inclusive destinations in the world for the LGBT community

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TRANSCRIPT

Published by Satu Raunola-Spencer

Satu (alias Finnsydney) is a Nordic born Sydneysider. She is passionate about making the world a better place, using common sense, sustainability and practical processes in business and everyday life. She is an entrepreneurial marketing and communications leader focusing on innovation. Satu has extensive global travel and tourism industry know-how and networks. Her love of family, travel, design, yoga, running and healthy lifestyle keeps her busy. Satu is always ready talk about education, science , culture, design and of course, Finland!

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