Episode 25

Building bridges between Nordic start-ups and South-East Asia | Sami Jääskeläinen, Community Director, Nordic Innovation House, Singapore

Sami Jääskeläinen, Nordic Innovations House, Singapore

Singapore based Finn Sami Jääskeläinen runs Nordic Innovation House, a community platform for accelerating Nordic start-ups in the Singapore and South-East Asia region. 

Sami’s colourful career included being a professional chef in Helsinki and later moving into advertising as a team lead for iconic global brands such as Nokia and Finlandia Vodka. Sami now has a successful career as a Nordic start-up Community Director in Singapore. This has included running  partnerships for Slush, the super successful start-up event based in Finland.

We discuss Sami’s experience of cultural differences working as a Nordic in Singapore and in his collaborations with other Nordic colleagues. Nordic Innovation House is a unique collaboration platform between five Nordic countries Denmark, Finland, Iceland, Norway and Sweden. Their aim is to connect Nordic start-ups with major innovation hubs globally including Singapore, Silicon Valley, New York, Tokyo and Hong Kong. 

You will learn from Sami about

  • how he has built his career from a chef to a global start-up advisor
  • Managing cultural differences, challenges and benefits living as a Nordic in South East Asia 
  • his resilience and curiosity in conquering new areas to progress in his professional life 

Follow Sami

Sami Jaaskelainen in LinkedIn

Nordic Innovation House 


Sami Jaaskelainen, Nordic Innovation House

Published by Satu Raunola-Spencer

Satu (alias Finnsydney) is a Nordic born Sydneysider. She is passionate about making the world a better place, using common sense, sustainability and practical processes in business and everyday life. She is an entrepreneurial marketing and communications leader focusing on innovation. Satu has extensive global travel and tourism industry know-how and networks. Her love of family, travel, design, yoga, running and healthy lifestyle keeps her busy. Satu is always ready talk about education, science , culture, design and of course, Finland!

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